J's Pastry Shop

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J's Pastry Shop exterior (outdated)
Inside the store (outdated)

J's Pastry Shop is a bakery located in the East Hill neighborhood at 2014 North 12th Avenue.


J's originally opened in 1946.[date uncertain] It was purchased by David Rowland in 1990.

In 1999, Rowland was forced to close, not from a lack of business (the previous year's gross sales were $650,000[1]), but from a shortage of good employees. After failing to sell the business for an asking price of $300,000, Rowland closed the store on April 25.

In June 1999, Rowland enlisted the assistance of "business turnaround artist" Jack Moran, who orchestrated a promotional event to demonstrate the bakery's popularity: using the remaining inventory of ingredients and selling pastries to benefit FavorHouse.[2] The resulting frenzy had customers lining up around the block, and Rowland was convinced they could make another attempt at the business. They renovated the store, hired a new general manager, Gabriel Neyra, and reopened on October 14, 1999.

Hours of operation[edit]

  • Monday - Saturday, 9:00 a.m. - 6:00 p.m.
  • Sunday, Closed

Their phone number is (850) 439-6546

External links[edit]


  1. "J's Pastry Shop in East Hill will close on April 25." Pensacola News Journal, April 13, 1999.
  2. "J's back selling treats." Pensacola News Journal, September 14, 1999.