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The Panhandle Fresh Marketing Association is an initiative of TEAM Santa Rosa to make locally grown produce available to area restaurants, via a partnership with Sysco, and Walmart stores. Originally known as Santa Rosa Fresh, the program now includes farmers from neighboring counties as well.
Panhandle Fresh provides the requisite $3 million in liability insurance required by Walmart. They also perform marketing and logistic services to ensure shelf space and payment. While the farmers are currently required to deliver the produce to the stores themselves, executive director Cindy Anderson is pursuing the possibility of establishing a distribution center in Century using federal grants.