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==Reaction==
In a viewpoint published in the ''[[Pensacola News Journal]]'' after the initiative was announced (but before details were announced), [[Ron Melton]] criticized the Chamber for "fretting too much about the lack of a superficial advertising identity and not doing enough to create a better education system, a cleaner environment and utilization of smart growth."<ref>Ron Melton. "Forget branding -- just get it done." ''Pensacola News Journal'', May 16, 2007.</ref> A later editorial by the ''News Journal'' called the Chamber's effort "a serious one" that "has focused on the right things, beginning with our 450-year history."<ref>"'Branding' can work when it's real deal for community." ''Pensacola News Journal'', September 7, 2007.</ref>
The ''[[Independent News]]'' parodied the magnets in their 2007 "Best of the Coast" issue, joking that "if you see the six words … enough and speak them over and over again, then the Pensacola area will become those words. It's called 'branding.'"<ref>[http://www.inweekly.net/article.asp?artID=5911 Best of the Coast 2007], ''Independent News'', October 18, 2007.</ref>
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