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Local advertising executive [[Jane Birdwell]] came up with the magnet idea, according to Jones, and her firm [[BPM]] helped with the brand rollout. "The branding process gives people an opportunity to talk about their passions, what they love about this city, what their life experiences are here," Birdwell said. "Because while we might have issues with things and areas to improve, by and large we're all here because we love this place."<ref>"Branding Pensacola." ''Pensacola News Journal'', May 27, 2007.</ref> | Local advertising executive [[Jane Birdwell]] came up with the magnet idea, according to Jones, and her firm [[BPM]] helped with the brand rollout. "The branding process gives people an opportunity to talk about their passions, what they love about this city, what their life experiences are here," Birdwell said. "Because while we might have issues with things and areas to improve, by and large we're all here because we love this place."<ref>"Branding Pensacola." ''Pensacola News Journal'', May 27, 2007.</ref> | ||
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==Elements== | ==Elements== | ||
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The first phase of the initiative, unveiled in September 2007, was a series of circular car magnets featuring six adjectives on brightly colored backgrounds. The words — '''heroic''', '''genuine''', '''beautiful''', '''innovative''', '''spirited''' and '''glorious''' — were chosen "to capture the essense of the city."<ref name="newplan">"A new plan for Pensacola." ''Pensacola News Journal'', September 6, 2007.</ref> | The first phase of the initiative, unveiled in September 2007, was a series of circular car magnets featuring six adjectives on brightly colored backgrounds. The words — '''heroic''', '''genuine''', '''beautiful''', '''innovative''', '''spirited''' and '''glorious''' — were chosen "to capture the essense of the city."<ref name="newplan">"A new plan for Pensacola." ''Pensacola News Journal'', September 6, 2007.</ref> | ||
− | The words were also used in banners placed around [[downtown Pensacola]] and on other merchandise available from the Chamber, as well as a videotaped advertisement. | + | The words were also be used in banners placed around [[downtown Pensacola]] and on other merchandise available from the Chamber, as well as a videotaped advertisement. |
==Reaction== | ==Reaction== | ||
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In December, Chamber President [[Evon Emerson]] said they were "just thrilled with the success of the magnets," and that they were ordering 5,000 more after the first 25,000 had been picked up in a matter of weeks.<ref name="magnetsstick"/> | In December, Chamber President [[Evon Emerson]] said they were "just thrilled with the success of the magnets," and that they were ordering 5,000 more after the first 25,000 had been picked up in a matter of weeks.<ref name="magnetsstick"/> | ||
− | == | + | ==External links== |
− | + | *[http://www.pensacolachamber.com/ipledge.html Informational page] at the Chamber's website | |
− | + | *[http://rebrandpensacola.blogspot.com/ Rebrand Pensacola] – blog critical of the campaign | |
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− | == | + | ==References== |
− | + | {{reflist}} | |
− | {{reflist | ||
[[Category:Marketing campaigns]] [[Category:Pensacola Bay Area Chamber of Commerce]] | [[Category:Marketing campaigns]] [[Category:Pensacola Bay Area Chamber of Commerce]] |