Editing Pensacola branding initiative
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Local advertising executive [[Jane Birdwell]] came up with the magnet idea, according to Jones, and her firm [[BPM]] helped with the brand rollout. "The branding process gives people an opportunity to talk about their passions, what they love about this city, what their life experiences are here," Birdwell said. "Because while we might have issues with things and areas to improve, by and large we're all here because we love this place."<ref>"Branding Pensacola." ''Pensacola News Journal'', May 27, 2007.</ref> | Local advertising executive [[Jane Birdwell]] came up with the magnet idea, according to Jones, and her firm [[BPM]] helped with the brand rollout. "The branding process gives people an opportunity to talk about their passions, what they love about this city, what their life experiences are here," Birdwell said. "Because while we might have issues with things and areas to improve, by and large we're all here because we love this place."<ref>"Branding Pensacola." ''Pensacola News Journal'', May 27, 2007.</ref> | ||
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==Elements== | ==Elements== |