Editing Pensacola branding initiative
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− | [[Image:BrandingCarMagnets.jpg|thumb | + | [[Image:BrandingCarMagnets.jpg|thumb|right|A car displaying the six versions of the campaign's signature magnets]] |
A '''Pensacola branding initiative''' was undertaken by the [[Pensacola Bay Area Chamber of Commerce]] in [[2007]]. Their goal in creating a distinctive [[Wikipedia:brand|brand]] for the Pensacola area is to create a "product truth" that would help residents "reinvent and rediscover a new sense of community pride."<ref name="newplan"/> | A '''Pensacola branding initiative''' was undertaken by the [[Pensacola Bay Area Chamber of Commerce]] in [[2007]]. Their goal in creating a distinctive [[Wikipedia:brand|brand]] for the Pensacola area is to create a "product truth" that would help residents "reinvent and rediscover a new sense of community pride."<ref name="newplan"/> | ||