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this quote seems to go with this, not the Better Pensacola Forum
Local advertising executive [[Jane Birdwell]] came up with the magnet idea, according to Jones, and her firm [[BPM]] helped with the brand rollout. "The branding process gives people an opportunity to talk about their passions, what they love about this city, what their life experiences are here," Birdwell said. "Because while we might have issues with things and areas to improve, by and large we're all here because we love this place."<ref>"Branding Pensacola." ''Pensacola News Journal'', May 27, 2007.</ref>
Chamber president and CEO [[Evon Emerson]] said of the project, "This may well be the most important initiative undertaken during my service to the chamber. From an economic perspective, it will help us recruit and retain quality businesses and talented individuals. From a community perspective, it will help us define who we are now and who we want to be in the future."<ref>http://developmentmarketing.blogspot.com/2007/05/branding-pensacola.html</ref>
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