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[[Image:FilmFestivalLogo.jpgpng|right|200px288px|Pensacola International Film Festival]]The '''Pensacola International Film Festival''' is a film festival that was founded (as the '''Pensacola Bay International Film & Television Festival''') by Pensacola [[Escambia Film Commissionfilm commission]]er [[Tom Roush]], [[Dee Dee Ritchie]] and others who wanted "to showcase our beautiful Gulf Coast as a progressive area."<ref>"Pensacola film festival seeks to build big-screen respect." ''Pensacola News Journal'', September 7, 2002.</ref> The name was later shortened to the '''Pensacola Bay International Film Festival''' and again to the current name.