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==History==
The original sign was commissioned in the late 1950s by the [[Santa Rosa Island Authority]]. It was designed by [[Patricia Born]] and [[Frank Craddock]] (later of the [[Dodson, Craddock & Born]] advertising agency) and built by [[Lamar Advertising]] in [[1960]]. Initially erected in [[downtown Pensacola]] (pointing the way to the [[Pensacola Bay Bridge]]), the sign was moved to its current location in [[1962]].<ref>"Beach beacon gets some TLC." ''Pensacola News Journal'', December 30, 2002.</ref>
Born said the sign was moved because "a lot of people visiting Pensacola didn't know … they had to cross two bridges, and some would just keep going (on [[U.S. 98]]) to South Florida."<ref>"Pensacola Beach sign turned into ornament." ''Pensacola News Journal'', December 6, 2006.</ref>