Open main menu

Keyser Building

The Keyser Building is a two-story commercial building located at 16-26 Palafox Place. Current occupants include Cactus Cantina, Jewelers Trade Shop, Play, Wild Greg's Saloon, and The Wine Bar on Palafox.

Keyser Building
The Keyser Building in 1943
Building Information
Location 16-26 Palafox Place
Engineer Charles Hill Turner
Current Owner William Swift Keyser
Construction Start Date 1910
Completion Date 1912
Renovations 2008
Size Two stories

Since its construction, the building has been altered numerous times, including the creation of a breezeway through the northernmost end of the building's ground floor. A portion of the building's historic facade has also been covered over.



William Swift Keyser purchased the Palafox Street site from the West Florida Steam Bakery on January 28, 1910. The $85,000 purchase — about $2.3 million in 2018 dollars — set a record-high price for Palafox Street frontage.[1] Several months later, Keyser purchased the adjacent property, formerly the site of the Sisters of Mercy convent and school.[2]

The contractor for construction of the Keyser Building was the local C. H. Turner Construction Company. Workers began excavations for the building's foundation in September 1910.[3] Construction was completed by October 1912.

Keyser, whose lumber export company went bankrupt in 1914, sold all of his Palafox Street holdings within three years.

Long vacant, the second floor of the building was renovated in 2008 by the developers of Will Call Sports Grille, who also added a new balcony and facade to the front of the building.

Historical tenantsEdit

Other imagesEdit


  1. "Largest Real Estate Deals in Many Years Put Through". The Pensacola Journal. January 29, 1910. p. 1. Retrieved June 1, 2019 – via
  2. Florida Historical Quarterly, Volume XXXVII, January-April 1959, Numbers 3 and 4
  3. "To Start Work on Foundation". The Pensacola Journal. September 18, 1910. p. 7. Retrieved June 1, 2019 – via