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==Construction==[[William Swift Keyser]] purchased the Palafox Street site from the [[West Florida Steam Bakery]] on January 28, 1910. The $85,000 purchase — about $2.3 million in 2018 dollars — set a record-high price for Palafox Street frontage.<ref>[https://www.newspapers.com/clip/32160765/brent_keyser_real_estate_transactions/ "Largest Real Estate Deals in Many Years Put Through"]. ''The Pensacola Journal''. January 29, 1910. p. 1. Retrieved June 1, 2019 – via [[Wikipedia:Newspapers.com|Newspapers.com]]</ref> Several months later, Keyser purchased the adjacent property, formerly the site of the [[Sisters of Mercy]] convent and school.<ref>[http://brokert10.fcla.edu/DLData/CF/FullText/fhq_37_3.txt Florida Historical Quarterly, Volume XXXVII, January-April 1959, Numbers 3 and 4]</ref> The contractor for construction of the Keyser Building was the local [[C. H. Turner Construction Company]]. Workers began excavations for the building's foundation in September 1910.<ref>[https://www.newspapers.com/clip/32159885/foundation_work_keyser_building/ "To Start Work on Foundation"]. ''The Pensacola Journal''. September 18, 1910. p. 7. Retrieved June 1, 2019 – via [[Wikipedia:Newspapers.com|Newspapers.com]]</ref> Construction was completed by October 1912. Keyser, whose lumber export company went bankrupt in 1914, sold all of his Palafox Street holdings within three years. Long vacant, the second floor of the building was renovated in [[2008]] by the developers of [[Will Call Sports Grille]], adding who also added a new balcony and facade to the front of the building. ==Historical tenants==*[[B & B Cafe]]*[[Ball Boo & Novelty Co.]] — 24 South Palafox*[[Gutman's Dry Goods & Notions]] — 16 South Palafox*[[Joseph Galin]] (clothier) — 26 South Palafox*[[Southern Express Company]]*[[West Florida Development & Investment Company]]*[[White & White]] ==Other images==<gallery>File:KeyserBuilding2008.jpg|The Keyser Building in 2008Image:KeyserBuilding.jpg|The [[West Florida Development & Investment Company]] occupied the Keyser Building in the 1920s</gallery>
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