Dodson, Craddock & Born
Dodson, Craddock & Born, Inc. was one of the oldest advertising agencies in Pensacola before its merger with Duncan McCall in 2000.
The agency was founded in 1958 by Pat Dodson. Frank Craddock and Patricia Thornton Born, who had recently designed the now-iconic Pensacola Beach sign, joined the firm in 1961, and they were incorporated by the state on May 1, 1962.[1]
Some of its major clients included Westinghouse, Champion International, Landrum Staffing and a number of McDonald's franchisees, which they served for 27 years, longer than any other agency in the country.
In 2000 the firm merged with Duncan McCall, then a graphic design and photography firm specializing in brochures and catalogs. Duncan McCall's billings for the previous year had totaled $540,000 compared to DC&B's $1.3 million. Under the terms of the agreement, the DC&B principals — Craddock, president Mary Nolan and vice-president Harriet Krippes — received a share of profits for three years following the merger. A voluntary dissolution was filed on May 6, 2004.[1]
References
- "Ad agency merger draws on the best of old and new." Pensacola News Journal, August 1, 2000.
