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{{Infobox Defunct Business|name=Dodson, Craddock & Born Advertising|logo=[[Image:DCB_Sign.jpg|140px|center|DC&B 1980 logo]]|image=DCB_GroupPortrait.jpg|caption=Pat Dodson, Patricia Thornton Born & Frank Craddock|type=|industry=Advertising|products=|services=|location=4711 [[Scenic Highway]] (1967)|established=[[1958]]|founder=[[Mayhew "Pat" Dodson]]|defunct=[[2000]]|fate= Merged with|successor=[[Duncan McCall Advertising]]|owner=|ownertitle=|employees=|revenue=$1.3 million (1999)<ref name="merger">"Ad agency merger draws on the best of old and new." ''Pensacola News Journal'', August 1, 2000.</ref>|income=|website=|slogan=|mapcode=}}'''Dodson, Craddock & Born, Inc.Advertising''' ('''DC&B''' ) was one of the oldest first full-service advertising agencies agency in Pensacola before its merger with [[Duncan McCall]] in [[2000]].

==Origins==The agency firm was founded in [[1958]] as the '''Pat Dodson Agency''' by ex-Marine captain [[Mayhew "Pat " Dodson]], who borrowed the $75 needed to buy a city license. He was joined that year by local artist [[Frank CraddockPatricia Thornton Born]] and . Their first office was located at 314 South [[Patricia Thornton BornBaylen Street]], who had recently designed a building that, according to rumors, was previously a brothel in the now-iconic city's [[Pensacola Beach signred-light district]], joined the firm in . The agency's initial clients included [[1961Mutual Federal Savings & Loan]], and they were incorporated by the state on [[May 1First National Bank of Milton]], and the [[1962Bank of Jay]].<ref name="sunbiz">[http://www.sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=258496&inq_came_from=NAMFWD&cor_web_names_seq_number=0000&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=DODSON&names_filing_type= SunBiz.org record]</ref>

Some of its major clients included [[WestinghouseFrank Craddock]], returning home after serving as a bomber pilot in the [[Champion InternationalKorean War]], joined Dodson and Born in [[Landrum Staffing1961]] and a number of , reportedly asking (half-jokingly), "What's an ad agency?" They were incorporated by the state as '''Dodson, Craddock & Born, Inc.''' on [[McDonald'sMay 1]] franchisees, which they served for 27 years, longer than any other agency in the country[[1962]].<ref name="sunbiz">[http://www.sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=258496&inq_came_from=NAMFWD&cor_web_names_seq_number=0000&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=DODSON&names_filing_type= SunBiz.org record]</ref>

==Growth==The young agency soon acquired clients including the [[Santa Rosa Island Authority]], [[Spearman Brewery]], Pensacola's [[Municipal Advertising Board]], plus several smaller businesses. One of their most recognizable projects was the neon [[Pensacola Beach sign]], designed by Pat Born, that stands near the [[Bob Sikes bridge]]. As art director and vice president of the agency, Born was selected Ad " Man" of the year by her peers in [[1960]] and also won the area's first [http://www.aaf.org/default.asp?id=110 Silver Metal Award] sponsored by the American Advertising Federation and Printer's Ink magazine. In [[1962]] the agency began a partnership with the regional [[McDonald's]] restaurants that lasted for 26 years. Among the employees who joined the agency shortly thereafter were media buyer [[Mary Nolan]], copywriter (and later national columnist) [[Charley Reese]], and TV/radio producer [[Harriet Krippes]]. The growing agency made several moves to different quarters in the [[Seville Square Historic District]], which Dodson was instrumental in helping to preserve. They finally built new offices at 4711 [[Scenic Highway]] in [[1967]]. Through the years the agency served a wide variety of clients including financial, health care, fine restaurants and auto parts. Their industrial clients including the [[St. Regis Paper Company]], [[Champion Paper]], [[International Paper]] and [[Westinghouse]]. After the passing of Pat Dodson in [[1975]], Frank Craddock assumed the presidency of the agency, a position he held for 25 years. ==Merger==In [[2000]] , Craddock retired and Mary Nolan became president of the agency. That year, the firm merged with [[Duncan McCallAdvertising]], then a graphic design and photography firm specializing in brochures and catalogs. Duncan McCall's billings for the previous year had totaled $540,000 compared to DC&B's $1.3 million. Under the terms of the agreement, the DC&B principals — Craddock, president [[Mary Nolan]] and vice-president [[Harriet Krippes]] — received a share of profits for three years following the merger. <ref name="merger"/> Mary Nolan remained a media director with the Duncan McCall firm. A voluntary dissolution was filed for DC&B on [[May 6]], [[2004]].<ref name="sunbiz"/>Original artwork, historic photographs, business plans, brochures, newspaper ads, etc. are archived in the Special Collections department of the [[University of West Florida]]'s [[John C. Pace Library]]. This Dodson, Craddock & Born Collection is maintained by the university as a resource for advertising students and those interested in researching the history of a particular company through its advertising.

*"Ad agency merger draws on the best of old and new." ''Pensacola News Journal'', August 1, 2000.DC&B history by Harriet Krippes

[[Category:Advertising & marketing agencies]] [[Category:Defunct businesses]]