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{{Infobox Defunct Business|name=Dodson, Craddock & Born Advertising|logo=[[Image:DCB_Sign.jpg|140px|center|DC&B 1980 logo]]|image=DCB_GroupPortrait.jpg|caption=Pat Dodson, Patricia Thornton Born & Frank Craddock|type=|industry=Advertising|products=|services=|location=4711 [[Scenic Highway]] (1967)|established=[[1958]]|founder=[[Mayhew "Pat" Dodson]]|defunct=[[2000]]|fate= Merged with|successor=[[Duncan McCall Advertising]]|owner=|ownertitle=|employees=|revenue=$1.3 million (1999)<ref name="merger">"Ad agency merger draws on the best of old and new." ''Pensacola News Journal'', August 1, 2000.</ref>|income=|website=|slogan=|mapcode=}}'''Dodson, Craddock & Born, Inc.Advertising''' ('''DC&B''' ) was one of the oldest first full-service advertising agencies agency in Pensacola before its merger with [[Duncan McCall]] in [[2000]].

==Origins==The agency firm was founded in [[1958]] as the '''Pat Dodson Agency''' by ex-Marine captain [[Mayhew "Pat " Dodson]], who borrowed the $75 needed to buy a city license. He was joined that year by local artist [[Frank CraddockPatricia Thornton Born]] and . Their first office was located at 314 South [[Patricia Thornton BornBaylen Street]], who had recently designed a building that, according to rumors, was previously a brothel in the now-iconic city's [[Pensacola Beach signred-light district]], joined the firm in . The agency's initial clients included [[1961Mutual Federal Savings & Loan]], and they were incorporated by the state on [[May 1First National Bank of Milton]], and the [[1962Bank of Jay]].<ref name="sunbiz">[http://www.sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=258496&inq_came_from=NAMFWD&cor_web_names_seq_number=0000&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=DODSON&names_filing_type= SunBiz.org record]</ref>

Some of its major clients included [[WestinghouseFrank Craddock]], returning home after serving as a bomber pilot in the [[Champion InternationalKorean War]], joined Dodson and Born in [[Landrum Staffing1961]] and a number of , reportedly asking (half-jokingly), "What's an ad agency?" They were incorporated by the state as '''Dodson, Craddock & Born, Inc.''' on [[McDonald'sMay 1]] franchisees, which they served for 27 years, longer than any other agency in the country[[1962]].<ref name="sunbiz">[http://www.sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=258496&inq_came_from=NAMFWD&cor_web_names_seq_number=0000&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=DODSON&names_filing_type= SunBiz.org record]</ref>

In ==Growth==The young agency soon acquired clients including the [[2000Santa Rosa Island Authority]] the firm merged with , [[Duncan McCallSpearman Brewery]], then a graphic design and photography firm specializing in brochures and catalogs. Duncan McCallPensacola's billings for the previous year had totaled $540[[Municipal Advertising Board]],000 compared to DC&B's $1.3 millionplus several smaller businesses. Under the terms One of their most recognizable projects was the agreementneon [[Pensacola Beach sign]], designed by Pat Born, that stands near the DC&B principals — Craddock, president [[Mary NolanBob Sikes bridge]] . As art director and vice-president [[Harriet Krippes]] — received a share of profits for three years following the merger. A voluntary dissolution agency, Born was filed on selected Ad " Man" of the year by her peers in [[May 61960]], and also won the area's first [[2004]http://www.aaf.org/default.asp?id=110 Silver Metal Award]sponsored by the American Advertising Federation and Printer's Ink magazine.<ref name="sunbiz"/>

==References=={{refbegin}}Dodson, Craddock & Born Advertising was Pensacola’s first full service advertising In [[1962]] the agencybegan a partnership with the regional [[McDonald's]] restaurants that lasted for 26 years. Mayhew "Pat" Dodson, ex-Marine Captain, founded Among the advertising company in 1958 as employees who joined the Pat Dodson Agencyagency shortly thereafter were media buyer [[Mary Nolan]], borrowing the $75 needed to buy a city license. He was joined that year by local artist Patricia Thornton Born. Their first office was located at 314 S. Baylen Street. According to Pat Born it was rumored to have once housed a well-known brothel. Initial clients included Mutual Federal Savings & Loancopywriter (and later national columnist) [[Charley Reese]], First National Bank of Milton and the Bank of JayTV/radio producer [[Harriet Krippes]].

One of their most famous and popular projects The growing agency made several moves to different quarters in the [[Seville Square Historic District]], which Dodson was the neon billboard that leads the way instrumental in helping to Pensacola Beachpreserve. Designed by Pat Born, They finally built new offices at 4711 [[Scenic Highway]] in [[1967]]. Through the early 1960s years the giant billboard features agency served a neon billfish that lures tourists to Florida's Pensacola Beachwide variety of clients including financial, health care, fine restaurants and auto parts. Recent talk of replacing Their industrial clients including the historic sign with one more up to date brought out vocal defenders who managed to save the billfish from an ignoble fate[[St. Regis Paper Company]], [[Champion Paper]], [[International Paper]] and [[Westinghouse]].

In 1961 Frank Craddock, returning home after serving as a bomber pilot in After the Korean War, joined Dodson and Born to incorporate as passing of Pat Dodsonin [[1975]], Frank Craddock & Born Advertising. Only half joking, Frank was heard to ask at assumed the time, "What's an ad agency?" He soon found out as presidency of the young agency acquired the Santa Rosa Island Authority, Spearman Brewery, Pensacola's Municipal Advertising Board, plus several smaller businessesa position he held for 25 years. As Art Director and Vice President of the agency, Pat Born was selected Ad " Man" of the year by her peers in 1960 and also won the first Advertising Silver Metal Award sponsored by the Advertising Federation of America and Printer's Ink magazine

==Merger==In 1962 a call came from McDonalds Corporation which led to 26 years of continuous advertising [[2000]], Craddock retired and public relations service to one of America's largest corporations. Mary Nolan joined became president of the agency as medial buyer. She perfected her media buying skills by attending yearly seminars held at That year, the McDonalds headquarters firm merged with [[Duncan McCall Advertising]], then a graphic design and photography firm specializing in Oakbrook, Illinois brochures and catalogs. Other employees Under the terms of note were national columnist Charlie Reese who wrote copy for the agencyagreement, the DC&B principals — Craddock, Nolan and vice-president Harriet Krippes who directed radio and television commercials — received a share of profits for more than three years following the merger.<ref name="merger"/> Mary Nolan remained a quarter centurymedia director with the Duncan McCall firm.

The growing agency made several moves to different quarters in Pensacola's historic district, which Dodson A voluntary dissolution was instrumental in helping to preserve They finally built new offices at 4711 Scenic Highway in 1967. Through the years the agency served a wide variety of clients including financial, health care, fine restaurants, auto parts, and such industries as St. Regis Paper Company, Champion Paper, International Paper and Westinghouse. After the passing of Pat Dodson, Frank Craddock assumed the presidency of the agency, a position he held filed for 25 years. In the year 2000 after more than forty years in business, DC&B joined forces with Duncan McCall Agency. Under the direction of Michael Duncan and Bryan McCall, the new larger agency continues the long tradition of providing advertising services to clients from both agencies. Mary Nolan who rose to President of DC&B after the retirement of founding partner Frank Craddockon [[May 6]], serves to this day as Media Director of Duncan McCall Advertising[[2004]]. <ref name="sunbiz"/> Original artwork, historic photographs, business plans, brochures, newspaper ads, etc., are archived in the Special Collections Unit department of the [[University of West Florida ]]'s [[John C. Pace Library]]. This Dodson, Craddock & Born Collection is maintained by the University university as a resource for advertising students and those interested in researching the history of a particular company through its advertising. Learn more about the collection by contacting the University of West Florida. Or drive east on Highway 98 to view the neon billfish still pointing the way to Pensacola Beach. A legacy from Dodson, Craddock & Born Advertising, Pensacola's first advertising agency. By Harriet Krippes

[[Category:Advertising & marketing agencies]] [[Category:Defunct businesses]]