Editing Dodson, Craddock & Born

'''Dodson, Craddock & Born, Inc.''' was one of the oldest advertising agencies in Pensacola before its merger with [[Duncan McCall]] in [[2000]].

The agency was founded in [[1958]] by [[Pat Dodson]]. [[Frank Craddock]] and [[Patricia Thornton Born]], who had recently designed the now-iconic [[Pensacola Beach sign]], joined the firm in [[1961]], and they were incorporated by the state on [[May 1]], [[1962]].<ref name="sunbiz">[http://www.sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=258496&inq_came_from=NAMFWD&cor_web_names_seq_number=0000&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=DODSON&names_filing_type= SunBiz.org record]</ref>

Some of its major clients included [[Westinghouse]], [[Champion International]], [[Landrum Staffing]] and a number of [[McDonald's]] franchisees, which they served for 27 years, longer than any other agency in the country.

In [[2000]] the firm merged with [[Duncan McCall]], then a graphic design and photography firm specializing in brochures and catalogs. Duncan McCall's billings for the previous year had totaled $540,000 compared to DC&B's $1.3 million. Under the terms of the agreement, the DC&B principals — Craddock, president [[Mary Nolan]] and vice-president [[Harriet Krippes]] — received a share of profits for three years following the merger. A voluntary dissolution was filed on [[May 6]], [[2004]].<ref name="sunbiz"/>

==References==
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*"Ad agency merger draws on the best of old and new." ''Pensacola News Journal'', August 1, 2000.
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[[Category:Advertising & marketing agencies]]