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The Both the ''[[Pensacola Journal]]'' and the ''[[Pensacola Daily News]]'' endorsed MrIngraham. Ingraham, and The ''Journal'' was heavily critical of Bliss during the final days of the campaign, at one point calling Bliss a "common [[Wikipedia:Fakir|fakir]]."<ref>"Bliss Plays Role of Common Fakir", ''Pensacola Journal'', May 2, 1907.</ref> The ''Journal'' claimed that Bliss had asked the ''Journal'' to run campaign advertisements "set in the regular news type of the paper, with a regular news head over it, so that it would have the appearance of coming from the paper itself" and that Bliss was upset that they would not do so. Bliss claimed that what he submitted was not an argument for or against anyone, but "true facts." The ''Daily News'' was even more pro-Ingraham. The ''Daily News'' printed blatantly editorial front-page headlines such as "Better the City's Future by Electing Walker Ingraham" daily leading up to the election, and refused to run any of Bliss' campaign advertisements.
→1907 reelection campaign
Mr. Ingraham, Bliss' opponent, was supported by many wealthy and powerful citizens of Pensacola, including [[William Alexander Blount, Sr.]], [[Evelyn Croom Maxwell]], [[Pensacola City Council|City Council]] member and future mayor [[Frank Reilly]], and [[John B. Jones]], the [[Pensacola City Attorney|City Attorney]]. Bliss claimed that "although a poor man, [he] had done more work and spent more money to advertise Pensacola than all the entire gang of rich men who are now trying to defeat him."<ref>Political ads, ''Pensacola Journal'', May 1, 1907.</ref> Bliss claimed that rather than running against Ingraham, he was running against the [[First National Bank of Pensacola|First National Bank]], and that if elected Ingraham would be merely a puppet.
The election, held on [[May 2]], was won by Bliss, who garnered 797 votes to Ingraham's 757. The ''Pensacola Journal'' recounted the celebrations of his supporters:
