9,487
edits
Changes
no edit summary
{{Infobox Defunct Business|name=Dodson, Craddock & Born Advertising|logo=[[Image:DCB_Sign.jpg|140px|center|DC&B 1980 logo]]|image=DCB_GroupPortrait.jpg|caption=Pat Dodson, Patricia Thornton Born & Frank Craddock|type=|industry=Advertising|products=|services=|location=4711 [[Scenic Highway]] (1967)|established=[[1958]]|founder=[[Mayhew "Pat" Dodson]]|defunct=[[2000]]|fate= Merged with|successor=[[Duncan McCall Advertising]]|owner=|ownertitle=|employees=|revenue=$1.3 million (1999)<ref name="merger">"Ad agency merger draws on the best of old and new." ''Pensacola News Journal'', August 1, 2000.</ref>|income=|website=|slogan=|mapcode=}}'''Dodson, Craddock & Born, Inc.Advertising''' ('''DC&B''' ) was one of the oldest first full-service advertising agencies agency in Pensacola before its merger with [[Duncan McCall]] in [[2000]].
==Origins==The agency firm was founded in [[1958]] as the '''Pat Dodson Agency''' by ex-Marine captain [[Mayhew "Pat " Dodson]], who borrowed the $75 needed to buy a city license. He was joined that year by local artist [[Frank CraddockPatricia Thornton Born]] and . Their first office was located at 314 South [[Patricia Thornton BornBaylen Street]], who had recently designed a building that, according to rumors, was previously a brothel in the now-iconic city's [[Pensacola Beach signred-light district]], joined the firm in . The agency's initial clients included [[1961Mutual Federal Savings & Loan]], and they were incorporated by the state on [[May 1First National Bank of Milton]], and the [[1962Bank of Jay]].<ref name="sunbiz">[http://www.sunbiz.org/scripts/cordet.exe?action=DETFIL&inq_doc_number=258496&inq_came_from=NAMFWD&cor_web_names_seq_number=0000&names_name_ind=N&names_cor_number=&names_name_seq=&names_name_ind=&names_comp_name=DODSON&names_filing_type= SunBiz.org record]</ref>
==Merger==In 1962 a call came from McDonalds Corporation which led to 26 years of continuous advertising [[2000]], Craddock retired and public relations service to one of America's largest corporations. Mary Nolan joined became president of the agency as medial buyer. She perfected her media buying skills by attending yearly seminars held at That year, the McDonalds headquarters firm merged with [[Duncan McCall Advertising]], then a graphic design and photography firm specializing in Oakbrook, Illinois brochures and catalogs. Other employees Under the terms of note were national columnist Charlie Reese who wrote copy for the agencyagreement, the DC&B principals — Craddock, Nolan and vice-president Harriet Krippes who directed radio and television commercials — received a share of profits for more than three years following the merger.<ref name="merger"/> Mary Nolan remained a quarter centurymedia director with the Duncan McCall firm.
==References==
{{refbegin}}
*DC&B history by Harriet Krippes
{{refend}}
{{reflist}}
[[Category:Advertising & marketing agencies]] [[Category:Defunct businesses]]