Pensacola Opera House
|Pensacola Opera House|
Crowd outside Opera House on Jefferson Street
|Location||Jefferson Street at Government|
|Client||Daniel F. Sullivan|
|Engineer|| A.V. Clubbs, contractor|
Theodore Weber, artist
L. C. Bennett, brickwork
The Pensacola Opera House was a 1,400-seat theater at the intersection of Jefferson and Government Streets, across from Plaza Ferdinand VII. Financed by timber magnate Daniel F. Sullivan, it opened on January 4, 1883. The building was heavily damaged in the two 1916 hurricanes and demolished after receiving further damage from the Hurricane of 1917. Salvaged bricks and balcony railings were used in the construction of the Saenger Theatre.
The 1885-1886 Pensacola City Directory says the following of the Opera House:
- The Pensacola Opera House, Government cor Jefferson. R. F. McConnell, Manager, Sullivan's Wharf. This Opera House has two tiers above the main floor, is supplied throughout with opera chairs, and has a seating capacity of 1400 people. The stage which is 50 x 60 feet has 15 sets of scenery, foot-lights and four boxes. The rent is $100 per night.
- This was a two-story structure of brick with mansard roof, reaching a height of sixty feet, and extending 105 feet on Jefferson Street and 145 feet on Government. The lower floor or parquet is very capacious and with a magnificent dome over-head lit by a chandelier with numberless gasjets will present an animated appearance. There is a vestibule in front of each gallery landing for gentlemen to lounge entre-acts, and cloakrooms for the ladies who come in full dress. The seating capacity is about 1200 and the building will be lighted by a 2000 light gas machine. There are four boxes and the floor is covered with velvet carpet and the wrought iron rail is covered with red plush." 
According to the trade magazine Boxoffice:
- The second, or "peanut" gallery was set aside for Negroes, and a section of 15 seats was reserved for the demimondaine of the town (them's the naughty gals, kids).
According to an article by Nathan Woolsey ("Pensacola History Illustrated, Vol. 6, No. 1, Summer 2002, p.17-18,"Benjamin Overman"), the Opera House, as well as many other buildings in Pensacola in that era, were designed by architect Charles Henry Overman (1849-1890), youngest son of Benjamin Franklin Overman (1797-1888).
Some of the performers who graced the Opera House during its existence include:
In addition to being a performance venue, the Opera House also hosted political rallies, public meetings, and other events. In 1908, striking streetcar workers held a rally at the Opera House. In 1912, Booker T. Washington spoke at the Opera House during a visit to Pensacola.
Pensacola Advertising Company
In 1902 then-owner John M. Coe created the "Pensacola Advertising Company," a small poster business to promote the opera house. He took a business partner, Charles W. Lamar, Sr., in 1905. When the two men dissolved their business relationship in 1908, the poster company went to Lamar and was renamed Lamar Advertising. According to Lamar company lore, "a coin toss was used to divide their assets," and Lamar "lost." Of course, the opera house was destroyed eight years later, while Lamar Advertising went on to become a billion-dollar multinational.
The opera house as seen from Plaza Ferdinand VII