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'''Find ECAT''' is a [[Wikipedia:viral marketing|viral marketing]] campaign launched by [[Escambia County Area Transit]] in [[2008]] to promote the transportation service and demonstrate the importance of ECAT to the Pensacola area. | '''Find ECAT''' is a [[Wikipedia:viral marketing|viral marketing]] campaign launched by [[Escambia County Area Transit]] in [[2008]] to promote the transportation service and demonstrate the importance of ECAT to the Pensacola area. | ||
| − | The campaign purports that the ECAT mascot costume has been stolen, offering video 'proof' of masked assailants tackling the character as he walks on [[Pensacola Beach]].<ref>[http://www.youtube.com/watch?v=5NcYND_MdDA YouTube video of "kidnapping"]</ref> In a video message, ECAT general manager [[Travis | + | The campaign purports that the ECAT mascot costume has been stolen, offering video 'proof' of masked assailants tackling the character as he walks on [[Pensacola Beach]].<ref>[http://www.youtube.com/watch?v=5NcYND_MdDA YouTube video of "kidnapping"]</ref> In a video message, ECAT general manager [[Travis Larkin]] asks for the community's help in returning the costume. |
At the campaign's website, [http://www.findecat.com/ findecat.com], a blog tracks "sightings" of the character and explains why ECAT is "key to the community."<ref>http://www.findecat.com/?page_id=9</ref> | At the campaign's website, [http://www.findecat.com/ findecat.com], a blog tracks "sightings" of the character and explains why ECAT is "key to the community."<ref>http://www.findecat.com/?page_id=9</ref> | ||
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